Read what other people say about this book
KoAnn Vikoren Skrzyniarz
Founder/CEO, Sustainable Brands Worldwide
If you want to know how to make your brand more sustainable and how to sell your better brand to your customers, Greener Products explains the details. As you’ll experience from reading this book, companies that use sustainability as a driver of innovation and then smartly market their benefits will win. As Al says, when you “hit the sweet spot, of having a truly greener product that is communicated in an appropriate way, everyone wins.”
Gary Cohen
Health Care Without Harm and Practice Greenhealth, Cambridge, Massachusetts, USA
"Iannuzzi has done a great job of making the case that environmental sustainability is no longer a fringe issue in major companies, but needs to become part of their strategic DNA going forward in the 21st century."
Dan Esty
Hillhouse Professor, Yale University, and co-author of Green to Gold
"Green is the new black. To say this differently, sustainable products increasingly stand out in the marketplace, translating into faster sales, greater profitability, and deeper brand loyalty. Iannuzzi and his co-authors show the way to this future."
Gail Hart
Professor, Indiana University
“Your customers’ demand for greener products is growing. Al Iannuzzi’s timely update to his original book brings valuable real world examples of industry leaders and trailblazers who have successfully responded to these opportunities.
“Greener Products …” will challenge your current approaches to developing, enhancing, and marketing your products and services. It provides a rich well of information to critical resources in your company’s product research, development, sustainability, marketing, and sales organizations. Successfully applying these lessons can increase the value delivered to your customers, allow outperforming your competitors, and gain market advantage. The new “Valuing Natural Capital” section helps demonstrate the benefit and return on investment to your company’s stakeholders for this “greener product” approach. It can answer your senior leaders’ typical question – “will we get any return for this effort”?
The section on common practices of industry leaders can assure “greener product” approaches integrate and thrive in your company’s processes, organization, and culture. They will be valuable toward achieving an overarching corporate strategy that truly delivers “greener products” demanded now and in the future by your current and desired customers.
“Greener Products” continues to serve as a key resource and teaching tool for our new Masters of Science Product Stewardship program at Indiana University School of Public Health. It succinctly outlines the fundamentals and breadth of a successful Product Stewardship program and introduces the opportunities available to the organization that encompasses its approach.”
Anna Clark
EarthPeople Media, Dallas, Texas, USA
"Competiveness in our rapidly changing world is defined by those companies that can get an edge – more market share, better access to raw materials, and most importantly, bona fide brand trust. Greener Products is the corporate decision maker’s guide for developing a tangible and substantial competitive advantage through sustainability marketing strategies. Iannuzzi’s scientifically-informed, evidence-based, field-tested guidance for developing cleaner, safer, healthier and more responsible value chains can help any company emerge as an industry leader. With razor-sharp insight, depth and rigor, Iannuzzi has created the definitive guide to sustainability marketing for practitioners and scholars alike. Greener Products is the Rosetta Stone of eco-innovation."
Sally Uren
CEO, Forum for the Future, London, United Kingdom
"This book is for anyone and everyone interested in cutting through the mythology, hype, and often confusion of ‘green products’. Al Iannuzzi has made it his life’s work to encourage the development and uptake of greener, more sustainable products, and this book is testament to his dedication and huge depth of knowledge and practice. What’s particularly great, is that Al has delivered a ‘goldilocks’ book, not too academic, not to light, just right. Read, learn and do."
Joel Tickner
University of Massachusetts Lowell, USA
"Greener Products: The Making and Marketing of Sustainable Brands presents a concise, yet comprehensive overview of the growing field of sustainable product design. Consumers, retailers and government authorities are increasingly demanding that brands and product manufacturers sell products that are safer for consumers and healthier for the planet. Industry is responding to these growing demands – both smaller ‘green’ brands as well as larger international ones. Al Iannuzzi draws off of decades of industry experience to provide a book replete with data and examples that make a strong business case for sustainable products as well as effective approaches to market sustainability to customers. This book is a must read for anyone interested in business and sustainability."
Tad Radzinski, P.E., LEED AP, SFP
President, Sustainable Solutions Corporation
The first edition of the “Greener Products” book has been assigned as required reading for my class at Villanova University, “Advanced Life Cycle Assessment & Introduction to Sustainable Product Design,” for the past four years. I am excited to introduce this updated version to my students, which brings to reality the business value and need for greener products. The next generation of engineers will utilize the tools in this book to shape the future of sustainable design.
Gerald Rebitzer
Director Sustainability, Amcor Flexibles Europe, Middle East and Africa and Amcor Flexibles Americas
"Al Iannuzzi’s second edition of “Greener Products: The Making and Marketing of Sustainable Brands” is a must-read for any sustainability professional or student, who is interested in driving real world sustainability improvements. It covers the complete and necessary spectrum from defining a strategy, using appropriate tools and marketing that is necessary to develop, make, and sell products that are better for the planet and for society. Hands-on examples from companies across the globe are an invaluable source for inspiration and give practical guidance on how sustainability is used a driver for innovation and continued business success."
Rich Miles
Chief Sustainability Officer - Europe at 3M, United Kingdom
“The second edition of Al Iannuzzi’s book ‘ Greener Products’ takes best practices from an array of well-respected organisations from the manufacturing and services sectors who have embedded sustainable thinking into their normal business models – notably into new product development.
3M has also been engaged in our 3P Programme - ‘Pollution Prevention Pays’ for the past 42 years – taking pollution out at source rather than managing it post production. This well-established programme supports this book’s notion that good design is not only environmentally responsible but creates market differentiation and also results in significant financial benefit.
‘Greener products: The making and marketing of Sustainable brands’ is a well thought through, practical book filled with market data from the most responsible sources. Responsible design does make a difference and I am happy and proud to support and endorse this work.”
Mark S. Rossi, Ph.D.
Executive Director, Clean Production Action
Greener Products is a go-to guide for why and how to invest in the development and design of products that are inherently safer and healthier for people and the planet. Mr. Iannuzzi demonstrates the value proposition of greener products for small and large companies across a diversity of business sectors, including apparel, electronics, and consumer goods. The case studies in Greener Products highlight how businesses are tackling the sustainability attributes of products across their life cycle -- feedstock sourcing, manufacturing, toxic chemicals in products, and recycling. He provides a valuable framework for real-world implementation from design to marketing, complete with caveats on greenwashing. Greener Products is a must read for leaders and learners interested in the latest trends that are shaping businesses large and small across the globe.