For more information visit: www.routledge.com/978103257985 20% Discount with code EFLY03

Buy the Book
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For more information visit: www.routledge.com/978103257985 20% Discount with code EFLY03 

Buy the Book

Focus Areas for a Greener Future

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Sustainable Product Design

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Green Marketing Strategies

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Sustainable Branding

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Explore Sustainable Solutions

Authored by Al Iannuzzi, a distinguished expert in sustainability, Greener Products: The Making And Marketing Of Sustainable Brands advocates for a transformative approach to product creation and marketing. This essential read, now utilized by product developers, marketers and to teach sustainability and sustainable product design at top universities, including Columbia, Harvard, and Fordham University.

Key Highlights of the Book

  • Integrates Sustainable Design and Marketing: This book combines principles of eco-friendly product design with effective green marketing strategies.
  • Over 40 Case Studies: It features insightful case studies from leading companies that exemplify best practices in green design and marketing.
  • Connecting Sustainability to Marketing: Learn how to align product enhancements with marketing strategies that emphasize eco-friendly attributes.
  • Sustainability Toolbox: The book offers a comprehensive toolkit, including systems and tools like score cards, life-cycle assessment and eco-innovation to facilitate sustainable practices.
  • Market Insights: Gain valuable insights into consumer demand for greener products and discover best practices for successful green marketing initiatives.

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Curious to learn more about the green marketing strategies and commitment to sustainability and innovation? Reach out to Al for further discussions or feedbacks.

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