What you will learn in the book:
The Making and Marketing of Sustainable Brands
by Al Iannuzzi
Written by a renowned sustainability expert, Greener Products the Making and Marketing of Sustainable Brands makes the case for why the world needs products to be made in a different, more sustainable way. The first edition of Greener Products is used by leading universities. Greener Products … has been assigned as required reading for my class at Villanova University, Professor Tad Radzinski
Combines greener product design and green marketing in one book.
Contains >40 case studies of green design and marketing from leading companies
Explains how to connect greener product improvements with marketing greener attributes of products
Presents a sustainability toolbox that includes systems, tools such as life-cycle assessment and eco-innovation
Provides market insights on customer demand for greener products and best practices for green marketing
Al Iannuzzi is
Al has lectured at many prestigious universities in the USA on sustainability: Columbia, Harvard, Cornell, Duke, Villanova, University of Pennsylvania, Indiana, Vanderbilt, Yale, Rutgers.
I authored this book because the world needs Greener Products - things must be done differently.
Product developers, marketers and students will learn how to make and market sustainable brands from case study analysis of the world’s leading companies.