"This book is for anyone and everyone interested in cutting through the mythology, hype, and often confusion of ‘green products’. Al Iannuzzi has made it his life’s work to encourage the development and uptake of greener, more sustainable products, and this book is testament to his dedication and huge depth of knowledge and practice. What’s particularly great, is that Al has delivered a ‘goldilocks’ book, not too academic, not to light, just right. Read, learn and do."

The pressures on companies to ‘go green’ and be more sustainable are real and growing. But it's now more than just greening operations; it's also about creating more sustainable products and services. We'll need companies to take this mission seriously, and Al Iannuzzi from J&J does. It's refreshing to see an executive at a leading consumer products company take a larger view of sustainability and advocate for the benefits of greener products.

Greener Products provides a very readable overview of the diverse issues associated with greener product development and marketing. Of note is the excellent compendium of examples of how companies are approaching product sustainability and sustainable innovation. Al's insight into tackling the 'how to do' issues associated with organisational
implementation backed by a range of cases from industry is particularly useful. Greener Products would be an excellent addition to any business sustainability practitioner’s or student’s bookshelf.

“The very best book on green marketing I’ve read so far.”